Archive Publishers Training 2012

Professional Training Programme for Publishers from the Arab World and Beyond

Dear Friends and Colleagues,

We are delighted to confirm that our next Publishers Training will be held from 18 to 21 November 2012 in Abu Dhabi!

The programme will consist of two seminars on the general topic of ePublishing. The two speakers will be Peter Balis, from New York University School of Continuing and Professional Studies, and Jean-Michel Ollé, from Paris Sorbonne University. For details about the location of the training and accommodation for delegates please refer to the registration form below.

Preview of the modules of the seminars:

18 – 19 November (Peter Balis)

Introduction to e-publishing, Class Review, Digital Formats

Pricing, Print-on-Demand, Digital Asset Delivery, DRM, Piracy and how to reduce illegal file sharing.

Beyond the plain eBook: Mobile Apps and enhanced products

Marketing and Online Merchandising

Conversation with the Director of Wiley Dubai on recent digital initiatives, challenges and opportunities in the region.

20 – 21 November (Jean-Michel Ollé)

Strength and weaknesses of Arabic publishing in terms of digital publishing.

What is being developed by e-publishers in France and elsewhere for specific targets: young readers, women, etc.

How to reorganize your company to perform in e-publishing.

How to build international cooperation to address the world market.

In the meantime, we encourage you to register as soon as possible, in order to benefit from our early bird discounted fee..

For more information, please contact Marianne Kennedy: +971 (0)50 446 4372

With our best wishes, as always!

The KITAB team

Abu Dhabi International Book Fair


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