Peter Balis (New Media Technology: From e-Books to Mobile) is Director of Digital Content Sales for John Wiley & Sons, where he is responsible for business development and management of electronic sales and production including projects related to eBooks, Print on Demand, mobile applications and digital licensing. He was previously Director of Online Sales for John Wiley and Sons and has also worked as a national accounts manager for Borders and Waldenbooks, two major American bookstore chains. Mr. Balis is Co-Chair of the Digital Issues Working Group of the American Association of Publishers. He is a graduate of New York University.