Session IV: Thursday, November 11, 2010
Digital Media for Publishing Profit

The ever growing digital media sphere offers immense benefits to publishers and authors who effectively use online networks and web tools. In this session, Farid Gasim, Director of Operations at Grafdom, the Middle East’s leading digital media solutions provider, will detail some of the tech industry best-practices that attendees can utilize to proactively empower their brand presence online, drive higher web traffic, increase visibility on search engines and build a stronger dialogue with its target audience. He will briefly introduce some of the most widely used web 2.0 platforms and then elaborate on their individual benefits including Facebook, Twitter, LinkedIn, Youtube, RSS, Google, Digg and Stumbleupon. A crucial part of this seminar will highlight how publishers can boost their profit margins with the strategic use of cost-effective online marketing and social media.