Schedule
Mid-management Programme
The aim of the training programme for professionals on the mid-management level is to impart practical knowledge that helps to manage the increasing requirements in the publishing industry. It tries to convey an underlying understanding of the essential processes in publishing – from planning, to production and sales.
Mid-management level – Session 1
27 September – 1 October 2009
Economy
The business of book publishing – the economic realities of a publishing house
Dr. Patrick Berend, Dr. Berend Strategy & Human Resources Development
27–28 September
Programming
Creating a title list – skills for planning title lists and putting plans into action
Jürgen Markoff, Executive mindmark
29 – 30 September
Copyright and Publishing
The legal background and practical aspects of licensing
Lynette Owen, Copyright Director – Pearson Education Ltd.
1 October
Mid-management level – Session 2
8 – 12 November 2009
Marketing and distribution:
A compact course
Gabriele Rubner, Executive Verlag Kunst+Reise
8 – 9 November
Practical advice on sales and distribution within the Middle East and from the Middle East to export markets all over the world
Andrew Hansen, Managing Director, Prestel Publishing Limited
9 November
Design and production:
A compact course
Reiner Blankenhorn, Head of Production and IT, Langenscheidt KG
10 November
Project management in publishing houses
How to solve complex tasks
Dr. Dirk Palm, Palmedia Publishing Services GmbH
11 – 12 November
