Schedule
CEO Programme
Leading a publishing house requires expertise as well as economic thinking. But apart from expert knowledge it is necessary to have an understanding of the interaction between all parts of the enterprise. This is also and especially true when dealing with digital publishing. This training covers all core areas of publishing and is designed especially for CEOs of Arab publishing houses
CEO level – Session 1
14 – 18 June 2009
Strategic business planning
Developing strategies – practice-oriented instruments of strategic planning
Michael Freter, CEO PSI Promotional Product Service Institut – Reed Exhibitions
14 June
Marketing and sales
Strategic marketing, brand development and management
Michael Freter, CEO PSI Promotional Product Service Institut – Reed Exhibitions
15 June
Successful marketing in the Arab market and at book fairs
Seth J. Russo, Principal -Edureach International Consulting LLC
15 June
Programming:
Strategic planning in publishing
Developing, positioning and realisation of a successful title list
Sabine Schubert, Director Klopothek & Partner GmbH
16 June
Controlling
Instruments and methods
Dr. Thomas Goossens, Chief Financial Officer, Dorling Kindersley Verlag
17 June
Organisation of a Publishing House
Planning, work and production stages – the development of market-driven and successful organisation
Dr. Marco Olavarria, executive share-holder, Kirchner + Robrecht Management Consultants tbc
18 June
CEO level – Session 2
6 – 10 December 2009
Management and self management
Intensive training for CEO’s– basics of personnel management
NN
6 – 7 December
Media law
An introduction to copyright and publishing law
Thomas Glueckstein tbc
8 December
e-Publishing
New markets, new media, new business models – digital publishing
Ramy Habeeb
9 December
Conception and implementation of websites
NN
10 December
