Leading a publishing house requires expertise as well as economic thinking. But apart from expert knowledge it is necessary to have an understanding of the interaction between all parts of the enterprise. This is also and especially true when dealing with digital publishing. This training covers all core areas of publishing and is designed especially for CEOs of Arab publishing houses.
Dr. Frank Sambeth, Chief Operating Officer and Board Member – Random House Publishing Group
New markets, new media, new business models – digital publishing
This seminar advises participants on how they can extend their product range. The seminar also deals with the topic of “e-publishing” and the increasing digitalisation in publishing.
Focuses include
- Repackaging of contents: new products, offers and business models
- Media-compatible concepts for e-products
- Developing new markets, e.g. with audio books and e-publishing (paid vs. free content)
- Practical use of the concepts in the Arab world
Methods: lecture, introduction to theories, check lists, reports from personal experience, case studies
Documents to download: Coming Soon!
Information on the speaker: Dr. Frank Sambeth
Kristina Schwarz, Head of Editorial Unit – ]init[ AG for Digital Communication, Branch Abu Dhabi
Conception and implementation of websites
This seminar imparts the basics of creating and implementing a website, including how to reach customers successfully via the Internet
Focuses include:
- Target group analysis
- Planning a website: developing a structure of information and interaction, developing a design concept
- Selection of an adequate content management system and usability optimisation
Methods: lecture, introduction to theories, check lists, case studies, model contracts
Documents to download: Coming Soon!
Information on the speaker: Kristina Schwarz
Dr. Marco Olavarria, Executive Shareholder – Kirchner & Robrecht GmbH
Organisation for CEOs – the development of market-driven and successful organisation for publishing houses
The participants are given a general understanding of the planning, work and production stages in a publishing house. They become familiar with differing forms of organisation as well as the phases and principles of change processes.
Focuses include:
- Target group analysis
- The structure of an organisation (installation and development of an organisational scheme, running a diagnostic of their company’s own organisation structures)
- Organisation development (phases of changing processes, instruments and methods in the process of implementing change)
- Systematising the assignment of responsibilities and general demarcation between job descriptions
- Practical use of the concepts in the Arab world
Methods: lecture, introduction to theories, check lists, reports from personal experience, case studies
Documents to download: Coming Soon!
Information on the speaker: Dr. Marco Olavarria
PART I
Michael Freter, CEO PSI Promotional Product Service Institut – Reed Exhibitions
This seminar demonstrates how a book, a series or a whole programme segment can be launched on the market successfully – whether it falls into the fiction, non-fiction or technical genre.
Focuses include
- The market and its potential
- Market research and target group analysis
- Marketing strategies and brand management
- Distribution and communication
- The role of book design
- Practical use of the concepts in the Arab world
Methods: practice-oriented lecture, introduction to theories, check lists, case studies!
Documents to download: Click here
Information on the speaker: Michael Freter
PART II
Seth Russo, Principal – Edureach International Consulting LLC
Successful marketing in the Arab market and at book fairs in particular
Seth Russo gives a case study of successful marketing in the Arab market. The development and application of the My Arabic Library series, as well as other region specific programs will illustrate the collaborative possibilities between publishers and ministries.
The speech will also focus on the promotion of books at fairs– one of the most important parts of the sales and marketing portfolio of the publishing community– highlighting which genres are popular.
Documents to download: Click here
Information on the speaker: Seth Russo
