Kitab and NYU Commence Week-long Publishers Training in Abu Dhabi
The Kitab and NYU-SCPS Center for Publishing teams would like to welcome our 2nd batch of participants to the Publishers Training in June 2011
The Center for Publishing at the New York University School of Continuing and Professional Studies and KITAB—a joint venture company between the Abu Dhabi Authority for Culture and Heritage (ADACH) and the Frankfurt Book Fair had announced their intention to collaborate on a new executive training programme, to be hosted at the newly opened temporary NYU Abu Dhabi campus, beginning in fall 2010. The next training session will take place from 5 – 9 June 2011.
On 5 and 6 June 2011 two of America’s leading marketing executives will assist the delegates to create a plan that works. On 8 and 9 June delegates will be introduced to the organizational structure of successful companies and about strategies that maximize profits.
Over 30 delegates will be joining this interactive and highly intense training session from 5 and 6 June: The Magic of Marketing – How to Create a Plan that Works In this competitive and digitally influenced publishing industry publishers have to determine their audience and how to reach it through an imaginative and successful marketing plan for both print and online. E-books and digital marketing have changed the publishing landscape, offering many exciting new ways to give a book wide exposure and increase profits. In this seminar, participants will learn the best ways to promote and distribute books through different channels, including retail, library, education, consumer direct, special sales and international markets as well as in digital editions. They will also gain a deeper understanding of the interaction between marketing and all key departments (editorial, production, sales, and publicity) as well as how to best work with the author to promote and sell his work.
Through the creation of an actual marketing plan, participants will explore the importance of setting optimal publication dates, the role of tip sheets, bound galleys, author tours, viral marketing and video trailers, print campaigns, and alternative marketing outlets such as product placement and event marketing. Managing marketing budgets for companies large and small and working with a creative team or outside advertising agency will also be discussed.
The seminar will be team-taught by two of America’s leading marketing executives: Matthew Baldacci, Associate Publisher of St. Martin’s Press, a Division of Macmillan Publishing, renowned for its wide range of fiction and non-fiction bestsellers; and John Sherer, Publisher of Basic Books, a division of The Perseus Book Group, which publishes serious non-fiction across a variety of acclaimed imprints.
8 and 9 June: The Publisher as Manager – Business Strategies for Maximum Profit Will focus on understanding how organizations optimally function is essential for any publishing manager. In this seminar, participants explore the organizational structure of successful companies, big and small, effective managerial styles, and how to best supervise and nurture employees to help the company grow and prosper. Participants will look at best practices for effective decision-making, directing staff, communicating goals and managing conflict. The professor, Stephen Lathroum, Vice President, Digital Strategy & Business Development, Scholastic Inc., a global children’s publishing and media company, is an expert in management theory and practice.
Specific discussion and case studies will be devoted to effective decision making and hiring practices; using plans, goals and budgets as management tools; supervising groups and teams; and the challenges of integrating new and acquired businesses into ongoing operations. As the assimilation of print and digital becomes an increasingly important part of many publishing companies, the delegates will also look at how to best delegate resources to each platform and also how to expand and grow domestically and internationally— from a management and organizational viewpoint.
Notes to Editor: About Abu Dhabi Authority for Culture and Heritage The Abu Dhabi Authority for Culture and Heritage (ADACH) is the institution in charge of conserving and promoting the heritage and culture of Abu Dhabi. Established in October 2005 as an authority of the Government of Abu Dhabi, it is administered by a board of directors chaired by H. E. Sheikh Sultan bin Tahnoon Al Nahyan.
ADACH has a holistic vision of culture, which embraces both tangible and intangible heritage. It is committing all its resources to the preservation of architectural and archaeological assets as well as to the development of Emirati and international arts, music, literature and cinema. This vision is open to everyone – in the Arab world and beyond.
About ADACH projects National Library – Al Nahyah Campus The National Library moved to its new location Al Nahyan Campus a month back and is now fully functional and open for lending and access to the members. The library timings are: Sun – Thurs: 8am – 10pm, Fri: 5pm – 8pm and Sat: 9am – 1pm and 5pm – 8pm. The lending officer can be contacted at 02 657 6034
The Sheikh Zayed International Book Award The Sheikh Zayed International Book Award, one of the most prestigious and well-funded prizes, has announced the opening of nominations for its sixth session of 2011/2012. The deadline for nominations is September 1st, 2011.
About KITAB KITAB was established in 2007 as a joint venture between the Abu Dhabi Authority for Culture and Heritage and the Frankfurt Book Fair, the largest and most successful publishing industry fair worldwide. The company was established in order to raise the bar in the publishing industry in the Arab World. This was aimed at ensuring improved professional standards while working towards establishing Abu Dhabi as the publishing hub of the region. KITAB intends to achieve these aims through initiatives such as promotional reading campaigns, improving distribution and tackling piracy and copyright violations which still exist extensively throughout the region.
About the NYU School of Continuing and Professional Studies Established in 1934, NYU-SCPS (www.scps.nyu.edu) is one of NYU’s several degree-granting schools and colleges, each with a unique academic profile. The reputation of NYU-SCPS arises from its place as the NYU home for study and applied research related to key knowledge-based industries where the New York region leads globally. This is manifest in the School’s diverse graduate, undergraduate and continuing education programs in fields such as Real Estate; Hospitality, Tourism, and Sports Management; Global Affairs; Philanthropy and Fundraising; Graphic Communications Media, Publishing, and Digital Arts; Human Capital Management, Marketing, and Public Relations; with complementary strengths in the Liberal and Allied Arts, Translation and Interpreting, Information Technologies, Finance and Taxation, etc. More than 100 distinguished full-time faculty collaborate with an exceptional cadre of practitioner/adjunct faculty and lecturers to create vibrant professional and academic networks that attract some 4,200 degree-seeking students from across the globe. In addition, the School serves the recurrent continuing higher education needs of our community, as evidenced by 55,000 annual enrollments in individual courses, professional certificate programs, conferences, workshops, seminars, and public events.
Back to business!
I love book-fairs! Well, I work for one so I guess I have a bias here. But seriously, if one frequents book-fairs there is certain emotional bonding one feels to the stacks of books on shelves across huge halls that call out to you. What is even more thrilling is the breakfast room in whatever hotel you might be and bumping into friends from all over the world.
Abu Dhabi International Book Fair is even more special in that sense for it happens a time when the weather here is perfect, people are having a great mood! The last few days of the fair I have bumped into some old friends, made some new ones, heard some interesting discussions and seen some rather happy faces of publishers busy signing deals, networking and partying.
There is something magical about this place where you don’t encounter the madness of millions of people milling about; where you can grab a cup of coffee and talk about that book a bit longer than usual; where you discuss issues of urgency with more time and patience!
There is something for everyone. With school kids running about the creativity corner, with women browsing the long aisles and men finally picking that book that they should have read. The business goes on as usual but in dedicated spaces, giving the fair a healthy mix of culture and commerce.
Today, we went to the Dhow cruise which the Book Fair people had organised for the invited guests and it was wonderful to share views and experiences. Everyone was delighted to celebrate books!
UAE schools to get the book buzz
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Book Fairs
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