8 and 9 June: The Publisher as Manager – Business Strategies for Maximum Profit
Understanding how organizations optimally function is essential for any publishing manager. In this seminar, participants explore the organizational structure of successful companies, big and small, effective managerial styles, and how to best supervise and nurture employees to help your company grow and prosper. We will look at best practices for effective decision-making, directing staff, communicating goals and managing conflict. The professor, Stephen Lathroum, Vice President, Digital Strategy & Business Development, Scholastic Inc., a global children’s publishing and media company, is an expert in management theory and practice.

Specific discussion and case studies will be devoted to effective decision making and hiring practices; using plans, goals and budgets as management tools; supervising groups and teams; and the challenges of integrating new and acquired businesses into ongoing operations. As the assimilation of print and digital becomes an increasingly important part of many publishing companies, we will also look at how to best delegate resources to each platform and also how to expand and grow domestically and internationally— from a management and organizational viewpoint.